Marketing Your Property
Renting units is what we do best. It is not an easy job, and requires a constant eye on the marketplace to track vacancies and the competition. The key to successfully renting units begins with a rent survey. We ask our on-site managers to review competing properties on a quarterly basis, to keep us informed of marketplace changes. The off-site manager needs to know if there is a flood of units coming on to the market or if vacancy rates are very low. We coordinate closely with local appraisers as well as the electric company to improve our long-term feel for the pulse of the market. In addition, our on-site managers keep logs of all of their visits and calls to track activity.
We market our vacancies in: For Rent Magazine, The Oregonian, and on the Internet, with a national service (RentNet). The on-site managers are easily accessible, and readily available. The manager’s apartment or office is easily found, the manager well groomed and knowledgeable. The vacant units are clean. When possible we pre-rent the units as soon as we have notice of move out. Depending on the owner and the budget we have a floor-plan of the unit and a brochure available for potential tenants.
Once the tenant moves in the on-site manager delivers a housewarming gift to the tenant and makes sure they feel welcome. We encourage the tenants to execute leases with us rather than month to month agreements to keep the vacancy rates lower.
The on-site manager is responsible to making sure the property and the units are spotless and inviting. The on-site manager solves small on-site problems and throws small parties that make a community more cohesive. We spend a significant amount of time with on-site manager screening and training. Not only does the on-site have to pass a drug test, but they have to have their credit checked, their references called, and we check to see if there is a criminal record.
Tenant selection is the final ingredient to the successful operation of an apartment community. We gather extensive information regarding the tenants and then screen the tenants, credit, references, and criminal records. We want tenants that can afford the rent as well as be good neighbors.
To sum it up, we focus on keeping your properties full of happy, long-term tenants, as well as looking great, and making money for you.
