Even the Most Seasoned Investor Can Learn from a Good Story
Real estate investing is always a topic of conversation, whether you’re at a cocktail party, a networking event, or even a family gathering. But every year, thousands of investors make devastating mistakes that cost them thousands or even millions of dollars.
Through thirty-four tales, property management and commercial brokerage expert Cliff Hockley tells the stories of dozens of real estate investors, their mistakes, and how they corrected them—if they were able.
Their stories feature a myriad of investment types, from single-family homes to industrial parks, as well as a diverse profile of investors. In an engaging, storytelling style, Cliff shares what investors need to know to be successful with their real estate investments
Table of Contents
About the Author
Cliff Hockley is the president of Bluestone & Hockley Real Estate Services and the executive director of SVN | Bluestone & Hockley. He has been a licensed broker in both Washington and Oregon since 1986. He is a Certified Property Manager (CPM), and a Certified Commercial Investment Member (CCIM), which makes him one of very few highly trained professional real estate practitioners in the United States.
Cliff is experienced in all facets of property management and commercial brokerage and has managed and sold warehouse, office, and retail properties as well as mobile home parks, condominium associations, and residential properties of all sizes. Since 1986, he has helped build Bluestone & Hockley Real Estate Services into a company that manages over $2 billion worth of investments.
He has represented both buyers and sellers in the purchase and disposition of millions of dollars’ worth of real estate transactions involving apartments, industrial complexes, and office buildings as well as Tenant in Common (TIC) investments. He has worked with financial institutions, governmental agencies, private investors, and not-for-profit organizations. He also has vast knowledge in budgeting, organizational management, and building structures.
Cliff holds an MBA from Willamette University’s Atkinson Graduate School of Management (1981) and a BS in Political Science from Claremont McKenna College (1979). Among his many civic activities, Cliff served on the 2017 Portland, Oregon, Building Owner and Managers Association (BOMA) committee to revise the BOMA leases. He has served two stints on the Board of Directors for the Portland Chapter of the Institute of Real Estate Management (IREM), and in 2000 and 2003 he was recognized by IREM as Certified Property Manager of the Year, as well as Board Member of the Year in 2014. He has also served on the Board of the Rental Housing Alliance of Oregon, and in 2015 and 2016 he earned an achievement award in brokerage from SVN International.
He is a frequent contributor to industry publications, and his monthly newsletter “QuickFacts” has over 2,000 subscribers. He has also served as an adjunct professor in Real Estate at Portland State University (PSU) and helped draft the first property management curriculum for PSU.
Connect with Cliff Hockley
Answered many of my questions!
I have read many RE investment books and I am always left with many questions and no confidence to pull the trigger. Most all books teach how to find, fund, rehab, whatever your self. In other words, you are on your own unless you want to pay for their books, tapes, boot camps, whatever at an exorbitant expense. Now thanks to the author, I can proceed with the help of professionals! Thanks Cliff!!
Easy read. Good advice.
Teaching through stories is much easier to digest... but it’s still a lot... one chapter discusses handshake deals. My parents have tenants in my childhood home. We’ve heard that they met the tenants at church and have some kind of informal arrangement. My sis and I have been worried about what we’re going to do if things don’t work out and we have to step in. This book was full of good advice and an easy read. Thanks.
A real estate book from a different perspective
For the purpose of full disclosure, the author, Cliff Hockley, provided me a copy of his book with the aim of writing a book review. I am a seasoned real estate professional with nearly 40 years of experience on the financing side of the business and 12 years as an investor. Over the years I have read several books on real estate investing, most of which were of mediocre quality at best. This book is different. Mr. Hockley divides his book into 34 real life stories divided into 5 major topics: Dreams (real estate myths), Make the Purchase, Operations (managing real estate), Protecting Yourself from Extended Liability (determining your insurance needs) and How to Plan to Exit From Your Real Estate Investments. All five major topics have interesting stories but I believe that the topics on insurance coverage and exit strategy are far superior to anything I have read from any other author on real estate investing. It is definitely a book that serious real estate investors, both new and experienced, should read.
Cliff Hockley is the real deal for real estate investors.
I have been a real estate investor since 2003 and have relied on Cliff Hockley's wisdom from the beginning. He and his property management firm have helped me buy, sell and manage my properties. I'm up to 107 units and intend to keep on expanding. I would not make a big move without considering his sage advice. Much of Cliffs wisdom is condensed into this short book of real estate stories. It's far less painful to learn from the follies of others than direct experience!
Full of golden nuggets!
Great book! Full of great information on real estate holding and investment. The book breaks things down into short stories on topics from hard money loans, first time buy pitfalls, insurance needs, rentals, and many other topics. Cliff Hockley is extremely knowledgeable in real estate and has incorporated his wisdom into this must have handbook!
Grateful for your insights!!
As an MAI and CCIM, I review many authors’ works. This I found to be extremely straightforward, understandable and fun to read. Quick reading, real life situations you can relate to as a newbie or experienced investor- Super interesting and worthwhile. Thank you for publishing such a book for everyone!!